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Post
- Y2K - What Now for Technology?
Bryan O'Connell
specialises in providing strategic and marketing consultancy services to
banks and financial service providers. He has more than 18 years experience
in the industry both as a banking lawyer and strategic consultant.He has
worked and acted for a wide range of banks, non bank financial institutions
and corporations involved in the financial services industry. |
Now that the substantive
Y2K computer fears are behind us and the frantic technical work to avert
the millenium bug is mostly completed, banks will have a greater opportunity
to focus on more immediate technology issues facing the industry. Electronic
commerce will be one of their priorities.
Benefits
of Y2K
Of course the
banks' information technology focus for much of the 1990s was not solely
on Y2K problems, and there has been various direct and indirect benefits
arising from the exhausting and painstaking technical Y2K work.
The head of
information technology at National Australia Bank, Michael Coomer, noted
that the extensive Y2K reviews by the banks actually improved the overall
system.
"(The) IT platform
within the (National's) banking system has been replenished and is now
much stronger than it was before,'' Coomer said.
''We now have
code' that is relatively new, and what is even better is that it has given
us the opportunity to sift through a number of applications that, by banking
standards, were out of date. These have been upgraded or replenished."
By way of analogy,
Coomer suggests the National's overhaul might be compared to the recovery
of a patient who undergoes a quadruple heart bypass operation and ends
up with a heart of a 20 year old.
Preparing
for the E-Commerce Environment
Technology has
taken centre stage as the key driver of change and competitive advantage
within the banking and financial services industry. On top of the benefits
arising from the Y2K overhaul, banks are accelerating their technical activity
to get ready for new e-commerce environment.
Some are taking
bold and large-scale decisions to go forward. For example, the National's
in late October revealed it would link up with Concert, the global venture
between two of the world's largest telecommunications groups, the US-based
AT&T and British Telecom.
The National
will be one of the first companies to pilot a range of web-based applications
which will be developed by Concert, and it will receive other global services
and customer support from Concert.
Concert is developing
web-based applications that would provide the National's customers with
products and services to support e-business and e-commerce solutions.
Michael Coomer
says the National's aim is to build an Internet-based network and evolve
its Intranets and extranets in conjunction with Concert.
The National
intends Concert to become the backbone of the bank's IT network, and it
will want the arrangement to provide various applications that must be
rewritten in conjunction with other partners of the bank.
Concert will
provide the bank with a lot of "Internet savvy", Coomer said. ''Concert
will teach the bank how to do business on the Internet at a much more rapid
rate and also in the Intranet space for the bank's employees and customers."
There's no doubt
most banks want to build new Internet banking software services for their
retail operations. Many have already begun to implement new software applications
across their business units and operations to help improve efficiencies,
cut costs, and provide a platform for e-commerce.
Westpac, for
example, last year introduced an online web-based trade finance system
for its customers, known as Impex. ANZ Bank and the National have introduced
foreign exchange online trading systems which are web-based.
Still, a major
focus and challenge for the IT specialists is how banks might create a
more customer-oriented view so help them respond to changing customer conditions.
This is partly
what is known as Customer Relationship Management (CRM), where the aim
of banks is to harness customer data and present it in a meaningful and
consistent form. That would help the bank better understand its customers'
needs, and make bank sales staff more effective in their cross-selling
efforts.
Problems
and Challenges
Post Y2K, there
remain a number of problems and significant challenges facing the banks.
IBM's Michael
Aaron believes that with the passing of Y2K, the major issue might be meeting
the immediate demands of customers.
''... As you
move into the e-business environment, both from an internal and external
point of view, you are in a real-time environment and all segments of the
market, particularly customers, want real-time responses,'' Aaron said.
"Why do I (
the customer) have to wait three days to get my cheque cleared? And why
do I (the customer) have to wait to tomorrow to see the impact of the deposit
that I have made today on the Internet?"
In Aaron's view,
the challenge facing the banking industry "is how they ( the banks) move
to real-time processing, produce rapid product development, how they customise
product engines and deliver them to the market."
The problem,
he said, is that the major banks have legacy core systems which cannot
deliver these goals. The banks, he argues, are in a dilemma: ''Do we keep
the current mainframe system going and build a system in parallel (and
carry) all the associated costs of doing this?"
Aaron believes
there may be other solutions.
For example,
the banks could establish a new system for customers who bank directly
and do not use the branches. The bank would be completely electronic and
have its own core system. It would want to gradually migrate customers
from the old bank to the new electronic bank. e.g.BankOne US has set up
a "pseudo direct bank" through its separate Internet bank, WingspanBank.
Another option
would be to set up a new, separate subsidiary bank and effectively "kill
the old bank over time", Aaron said.
A third option
is close to what the NAB is trying to create through Concert. This, Aaron
believes, essentially means reverting to a bureau-style arrangement. Yet
the system would be global, and web-based.
Similar systems
are being developed in the US. They are real-time based, and have rapid,
product-development capabilities. But these applications, which are currently
available from global software providers, are mainly intended for relatively
small banks, and they do not have the capability to provide the same solutions
for Australia's larger banks.
Very few US
banks have the branch networks and customer bases of Australia's big banks,
Aaron noted. Bank of America and BankOne are obvious exceptions, but they
face the same problem as the major Australian banks - how do they replace
the existing, old, core systems without incurring massively duplicated
costs.
There are no
immediate answers to these problems, and it will be interesting to see
how banks and financial institutions resolve this major IT.
E-mail: bryanoc@aibf.com.au
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